The Journey in between what you once were and who you are becoming is where the Dance of Life takes place.
– Barbara De Angelis
First off, let me just say I’m so happy I’ve finally got my own BDJ Planner! I’ve been in love with these sleek beauties for quite a few years now but since my work provides me with free planners, I didn’t want to buy another just because it appealed to the kikay inside me. But, what with motherhood starting to take its toll, having something trendy and colorful to use is exactly what I need to remind me that being a mom is not all I am.
BDJ stands for Belle de Jour, a term that has become more and more popular with the ‘it’ crowd with every passing year. Fun fact: ‘Belle De Jour’ is French for ‘Morning Glory’ (like the flower) or ‘Beautiful in the Day/Beauty of the Day’ (the literal translation). How ever you care translate it though, there’s no denying the feminine sentiment. That is what the BDJ Planner attempts- very successfully -to convey: the empowerment of women. In these demanding times, it’s easy for small details and unwritten dreams to be forgotten. Happily, Darlyn Ty, the entrepreneur behind Viviamo Inc., really hit the nail on the head with this gem of a planner. And to think it just started in 2006!