Yaaaay, a new feature! I’m so pleased that I made a pretty icon for it. Isn’t it cute? *self-applause*
Nowadays, we spend a huge amount of time online. Convenient information is at our fingertips: what does the new foodie place serve that’s good, what’s on the runway in Milan, who are the non-sadistic dentists. Here in the Philippines, we’ve got Instagram, we’ve got Twitter, we even have Looloo (a local Yelp). We can scrutinize a business right down to its humble beginnings in just a matter of minutes. That first virtual contact can make or break a potential client, sort like a first date. An online presence is now a must-have for any smart business owner, which is why people in Public Relations now include social media marketing on their resume.
In essence, it’s a funny
old new world and it waits around for nobody. Anything ANYTHING is possible nowadays, if you’ve got the right marketing.
So, the scenario is this: You are
a person with an idea a good person with a great idea. You want to share it with the world and make a little money BUT you don’t have the money to put up an actual physical store. That’s no problem, there are thousands of online stores. If they can do it, so can you.
There are a couple of bumps though:
- You have absolutely no money to spare for your business
- You have limited time because of a full-time job/a full-time baby/laundry everywhere/your game’s not going to play itself/reasons
- The internet is a scary place to be
- So little time, so many distractions (I’m looking at you FarmVille 2)
- Did I mention you have no funds? Zero money, for serious.
With all that in your way, is launching an online business even possible?
Blog Trawl Thursdays are the results of me ‘trawling’ through the web in search of ways to maximize online presence using one of the most readily available social networks: blogs.
Let’s say you don’t have the money to host your own website. No problem at all. There are dozens of blog hosts that are absolutely free, and the ones I’ve personally tried to use are:
All of these sites let you have your own little virtual soapbox for free and are quite simple to use. To me, Livejournal and Tumblr give off a more ‘after school club’ vibe. As a fanfiction writer, these are the sites where you want to publicize your work. The two big titans are Blogger and WordPress. It’s easier to get a professional look with these two platforms just by choosing a proper theme.
But what about individuality? You can think of the available themes as the front of your store, as bold or as minimalist as you like. That’s your starting off point, and from there you can start differentiating yourself from the norm.
Hang on, you’ve got time constraints. You can’t just sit at the computer all day, nit-picking at a theme. You’ve got a full-time job/a full-time baby/laundry, just laundry piling up and taking over. Sound familiar?
Relax. Pen and paper will now be your best friends. They’ll take whatever you have to say and repeat it back at you when you’re frazzled and have forgotten your train of thought. They’re available at any time of day, even in the middle of the night. Best of all, no matter where you leave them, they’ll patiently wait for you until you come back.
This 100% legitimately awesome printable from The Flourishing Abode just takes everything one step further. April compels you to sit down and really sit down and think about the bricks and wallpaper of your soon-to-be brand. It’s a fun exercise and at the end, it condenses your dream into something that you can actually see in your own handwriting. Click the link. You know you want to.
Despite Tuesday’s parental paternal put-down, I still plan to put up the family business’s blog. I really believe that establishing one now will reap great benefits for the future, I just have to prove it. Hopefully, I’ll have it up and running by mid-December. I have no doubts that it’ll be a rocky few months at first, but I’ll keep you guys posted on whatever else I discover.
Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence.
– Lisa M. Amos